When we think of the world in terms of categories and different groups of people, we think of the various groups to which we belong and our identities within such groups. The groups to which we belong impact how we perceive ourselves, how others perceive us, and the extent to which we express our social identities in order to bolster our self-esteem. This blog will examine how and why people are motivated to express their social identities using social media and, more specifically, will propose that Twitter serves an important identity function for group members.

Do you feel the need to feel good about yourself in order to be happy? Research suggests that if you have a lot of opportunities to make new friends, it is more likely that you will answer this question with a ‘yes’ than when you have more of a set group of people you spend time with. In this blog, I will describe the recent research on the influence of relational mobility and how it relates to the way in which we develop our self-esteem and happiness.

The Dove Campaign for Real Beauty has been called a lot of things, from a “game changer” and “a breath of fresh air”, to “hypocritical”, “sexist”, and “sneaky”. So why has the campaign, whose major innovation was to use ads that featured real women rather than airbrushed models or celebrity spokespersons, sparked so much controversy? Taking a social psychological perspective, this article attempts to address the good, the bad, and possibly even the ugly side of Dove’s Campaign for Real Beauty.

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