Tags action energization Goals inaction priming General action and inaction goals: Definitions & effects What motivates a person to go out and do the things that they do? This is a deceptively simple question that has kept scientists and philosophers busy for thousands of years. We discuss the role of activity and inactivity in goals. Issue 06/2011 by Melanie B. Tannenbaum, Justin Hepler, Dolores Albarracin Read more about General action and inaction goals: Definitions & effects