How do you make sense of Barack Obama and John McCain? The odds are that you judge them mainly on two dimensions: warm/cold and (in)competence. Depending on your experience of them, you may judge one of them as both warm and competent, evoking your admiration and pride; and perhaps the other as neither warm nor competent, which triggers a sense of contempt and disgust.
If your citizenship comes with the responsibility - and privilege - of voting, then every few years you face an interesting challenge. Who will you vote for? Whether you choose to support an incumbent, a celebrated war hero, an experienced government official, or a new face on the political scene, psychologists are incredibly curious about the process by which you come to that decision. There is reason to believe that, coming from a thoughtful and prepared voter, your ballot will reflect an objective assessment of candidate qualifications.
Race is a topic that has been explored throughout the history of social psychology research. Typically, this research has focused on how our conceptions (or preconceptions) of race affect our attitudes and behaviors. There is a long line of research examining phenomena such as prejudice, stereotypes, discrimination, in-group bias, stereotype threat, self-fulfilling prophecies, and a whole range of related issues. One could argue that an underlying assumption of this research is that all humans are fundamentally equal, regardless of race. In the academic world, there has been consistent support for this notion (Anderson & Nickerson, 2005; Sternberg, Grigorenko, & Kidd, 2005); however, folk notions of race, as a fundamental biological difference, still persist in the United States and many countries around the world (Jayarantne, Ybarra, Sheldon, Brown, Feldbaum, et al., 2006;Smedley & Smedley, 2005; Williams & Eberhardt, 2008).
